Hankook Tire Revamps Official Website for Global Associate Brand Laufenn

- Hankook’s associate brand, Laufenn, fully revamps its global website main page with a customer-centric, intuitive UI/UX to enhance brand experience
- Expands digital presence with newly added sections featuring global tire test and award results, along with social media content hub
- Plans to complete website renewal across 21 countries by February 2026 to deliver consistent global brand experience

Seoul, Korea, December 10, 2025 — Global leading tire company Hankook Tire & Technology (hereafter Hankook Tire) has fully revamped the main page of the official website for its associate brand, Laufenn, to strengthen brand awareness and enhance customer communication worldwide.

The renewal focuses on more intuitively reinforcing the technological capabilities and quality competitiveness of Laufenn—a global brand developed and backed by Hankook Tire—while improving customer convenience to enhance overall brand experience.

As a first step, the main page structure has been reorganized to more effectively convey the brand message of Laufenn. Key improvements include new video and image sliders in the main visual area, a persistent floating banner feature, and a more intuitive UI/UX design that enhances navigation efficiency and usability across major services.

The newly added “Find a Dealer” function significantly enhances accessibility to Laufenn products by guiding customers to Hankook Tire’s nationwide offline sales network in Korea, including its tire-focused total automotive service stores T’Station and truck and bus tire specialty outlets TBX (Truck Bus Express).

The website now features sections highlighting performance comparison test results and awards from leading European automotive publications, as well as original equipment (OE) tire supply information, showcasing and reinforcing Laufenn’s innovative technology. The platform also integrates official social media channels and a dedicated news section, creating a centralized communication hub where users can access the brand’s latest updates at a glance.

Starting with the renewal of Laufenn’s official website in Korea, Hankook Tire plans to complete the rollout of the redesigned platform across 21 countries, including Europe, North America, and Asia, by the end of February 2026 to deliver a consistent global brand experience and value to customers worldwide.

Laufenn has expanded to more than 100 countries since its 2014 debut at the SEMA Show in the United States. With products spanning passenger cars to commercial vehicles that address diverse road conditions and driving needs, the brand recorded approximately 9 million units in sales last year and expects to reach around 10 million units this year, solidifying its global market position.

With recently unveiled global brand films and collaborative content from digital creators, Laufenn continues expanding its digital presence to reach consumers who may be less familiar with tires. Going forward, the brand plans to further strengthen its digital communication initiatives, providing more natural and accessible opportunities for consumers to experience the value of Laufenn.